Mass media has tremendous influence over the mass mind. The power of technology in its current state is awe inspiring. Imagine what the technology of the future could be capable of. Virtual reality, brain machine interface, and cybernetics could bring evermore immersive mindscapes. They would create a more direct link from media to the human mind, and thus have tremendous influence over what people think.
"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country." -Edward Bernays
Before we begin playing, perhaps we should take a moment to understand the elves in Santa's workshop.